Presse Press

July 2011

Seguriexpo Buenos Aires 2011 reaffirmed itself as an excellent platform to present new products and services

7,856 businessmen, users and professional visitors of the
sector took part of the fair

Seguriexpo Buenos Aires ended with excellent results and
overcame the expectations both of visitors and exhibitors. During the fair, the main players of the Security sector's national and
international market attended a unique meeting for the sector.

106 exhibiting companies came from the following countries:
Germany, Argentina, Brazil, China, United States, England and
Mexico. Throughout the three-day fair 7,856 businessmen, users
and professional visitors
experienced a variety offer of academic
activities and met the most important companies with its products,
services and expertise.

In the opening ceremony, Messe Frankfurt Argentina’s President, Mr. Fernando Gorbarán, highlighted that: “Today we celebrate 10 years of Seguriexpo, which has accompanied the safety market since 2002 in order to position it from Buenos Aires, from Argentina, for South America as a whole. Undoubtedly, it is an undisputed meeting point, a point of trends, of news, the chance for businessmen to show us the best of art and technology in such a sensitive subject as it is safety for all citizens throughout the world.

Furthermore, the President of the Argentine Chamber of Electronic
Safety (CASEL), Mr. Marcelo Colanero, said that: “This edition
allows us to have professionalism and a technological scope to be
enjoyed both by the sector and the final user.” Regarding future
projections he said: “We think that a fair is what the market needs to show its products and services, to make a face-to-face contact
between the exhibitor and the user, we believe we can go on growing because we are already under this way.

The Minister of Justice and Safety of the city of Buenos Aires, Dr.
Guillermo Montenegro
, was also present in the fair and stated that for official bodies: “Current solutions in terms of technology and
software will make the difference in the future for all safety systems
that should be accompanied by a very good human resource apart
from the technological resource and, for this reason, we deem that
training is essential.” The Minister highlighted the commitment and
daily work of exhibitors when he remembered that: “Three years ago, technology had nothing to do with what we are showing now and this is due to the contribution of companies that are exhibiting here today, many of them from the national industry. This way, a virtuous circle is created in order to improve the quality of products and, from this point, we will improve the quality of the service to citizens. For this reason, it is important that we can supplement from the public sector all the actions and human resources with the technological and material part supplied by the private effort you are doing.

Once the opening ceremony had finished, the traditional ribbon
cutting ceremony was done with the presence of the President of the
Argentine Chamber of Safety (CAS), Mr. Alberto Ruibal, which
together with CASEL and Messe Frankfurt Argentina will organize
next year Intersec Buenos Aires 2012. Then, the official visit of the
fair began.

Regarding academic activities, during Thursday and Friday, a large
scope program was carried out. Free-access conferences and
technical talks were offered and their main subjects were the
following: safety in electrical installations, electronic safety for country clubs and private neighborhoods, applications and uses of thermal cameras, public policies in terms of safety, IP video solutions and access controls. All kind of products and devices related to biometrics and domotics were also exhibited, as well as monitoring software, automation, detectors, alarms, cards, sensors, among other news.

Another great attraction was ASIS International Conferences. The event organized by Chapter ASIS 215 in Argentina took place the last day of Seguriexpo and 80 safety professionals took parto in it. The aim of the meeting was to show how safety measures are selected, design, implement and manage in order to reduce the loss risk.

Furthermore, for the main businessmen of the industry to enter the exporting circuit and strengthen existing commercial relationships, it took place the 4th International Matchmaking Program for Buyers of Safety Products and Services organized by Messe Frankfurt Argentina together with Fundación ExportAr and PROARgentina. We had foreign visitors coming from Bolivia, Chile, Ecuador and Peru, which held a total of 54 meetings with 21 companies of the national industry in order to exchange information and news on access controls, intrusion and monitoring, safety video cameras, cards, monitoring and GPS, fire detection and extinguishing, and physical safety, among other subjects.

Some of the exhibiting companies made comments on the balance of their presence in the fair:

ADT
Vanina Mendiondo, Sales Manager – Vertical Markets & Global
Accounts
We find a very atomized audience that gathers the targets we are
looking for this fair, especially are the great industries, those which
require integral solutions in electronic safety both in fire, CCTV,
accesses and intrusion and, on the other side, those installers or
potential agents that may work in any type of installation that requires this type of systems.

ARG Seguridad
Eng. Gustavo Magnífico, Managing Partner
It was a pleasant surprise for us to receive many visitors which are
our customers, which have been working with us and came to see
some options but also to visit us. We met a lot of new customers or
prospects, from the sector, which is our target audience. (...) We had a great affluence of consultants asking for new technologies, and we were able to clear out doubts since we came here to present new products and part of our daily portfolio related to IP technology,
intrusion systems and web monitoring.

DRAMS TECHNOLOGY
Eng. Daniel A. Schapira, President
It is a fair which is very well oriented to the sector, which is what we are looking for. The audience level is very good, not only in terms of quantity but also as regards the level of participants. This makes the number of contacts we have got from this fair really positive. (...) Our intention is to take part again in next editions of Seguriexpo, since our balance is highly satisfactory.

PANASONIC
Roger De La Hoz Zorro, Engineer – Sales Support
“For Panasonic is very important to take part in this type of events
because it allows us to present our products to customers, attract
potential prospects, buyers and present all the news we have in our
product line. (...) Regarding the profile of the people that have
attended the fair, we received the visit of final users as well as
companies. We have oriented them in the best way to our distributors but we consider important that they have had the possibility to see our product working. (…) In general terms, the fair went well, we have had very good experiences and very good contacts.

SIMICRO
Eng. Gregorio Aspis, President
Electronic safety in Argentina is equivalent to the highest technology levels in any part of the world. And all the new advances that are emerging are immediately integrated in the reality of safety in Argentina. (…) We are very pleased. It was a very positive show. As always, we were visited by the most outstanding players of
professional level in terms of safety in Argentina. We have made
many contacts at professional level, and many projects have begun to head for.

SINDVEL
Silvino Bitente, General Director SOFTEST
We are here today with 6 companies looking for a market, in order to open the Argentine market and the MERCOSUR as a whole. (...) We had very good contacts not only from Argentina but also from Chile, Ecuador, Paraguay and Uruguay. (...) There are many possibilities of future businesses. We will of course take part in the next edition.

SONY
Agustín Limón, CSA B&I Sales Manager – Broadcast &
Professional Latin America
This year our experience is being highly positive since some of our
most important technological partners and commercial partners are
with us in our stand and this is allowing us to attract great many
specialized companies which are interested in visual safety.

The next edition of Seguriexpo Buenos Aires will take place on
June 5-7, 2013 while the Safety, Fire & Security industry will have its biennial meeting in Intersec Buenos Aires on August 15-17, 2012. Both fairs will be carried out in La Rural Trade Center of Buenos Aires.

For more information: www.seguriexpo.com

Seguriexpo Buenos Aires 2011 is part of Messe Frankfurt’s global
network of security trade fairs which also include Intersec Buenos
Aires, Intersec in Dubai, Secutech in Taiwan, Secutech Vietnam and
Secutech Thailand. For more details, please visit
www.intersec.messefrankfurt.com.

Event exclusively planned for businessman, users and professionals of the sector. People under 16 years even attending with an adult will not be admitted.

Background information on CASEL
CASEL, Cámara Argentina de Seguridad Electrónica (i.e.: the Argentinean Chamber of Electronic Security), is the chamber of the security product manufacturers, importers, assemblers and service providers.
For more information, please visit our website at: www.casel.org.ar

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales
Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside
Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly
owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com

Background information on Messe Frankfurt Argentina
Messe Frankfurt Argentina has its origins in 1990 when Indexport S.A. was a service company specialized in access to market. As from year 2003, through the purchase of stock by the German company Messe Frankfurt GmbH, Indexport S.A. became
Indexport Messe Frankfurt S.A., the Argentinean affiliate of the worldwide trade fair organization leader. The purpose of the fairs is to promote actual business meetings to boost activity in regional markets, in the domestic market and in turn prompt the
development of the technological pole in each area. The current portfolio of shows of Messe Frankfurt Argentina includes the following: Automechanika Argentina, BIEL Light+Building, ExpoFerretera, Intersec Buenos Aires, Seguriexpo Buenos Aires, Tecno Fidta and a number of congresses.
For more information, please visit our website at: www.argentina.messefrankfurt.com